The Book

Unlike other business books, No More Business As Usual is neither a How-To book nor a How-I-Did-It book. Instead, it aims to inspire people to see everything afresh.

Upending conventional business-as-usual thinking about strategy, No More Business As Usual charts a bold new path to generating success. This paradigm-changing book presents a system and the tools for consciously generating different possibilities ……. that creates widespread expansion in richness for both the people and the business.

Things are changing. The marketplace is now so chaotic, changing at a fast-pace and becoming more multifaceted. Making decisions and taking action have become more complex for business leaders in all industries and all markets. Between financial calamities and environmental emergencies, business leaders can no longer conduct their business as they have in the past. 

Doing business-as-usual may, at the very most, keep your business surviving, but at the same time, it prevents your organization from blossoming and flourishing. Normal business practices based on traditional business models are not working anymore. The old way of conducting business is becoming obsolete.

This book sheds light on how leaders, by choosing to become conscious leaders and by expanding their capacity to function from strategic awareness, can evolve to thrive and lead from the edge of infinite possibilities.

No More Business As Usual challenges companies to break out of the business-as-usual paradigm of ferocious competition that is based on contextual reality. The target is not to try to compete with the rivals, but to lead from the edge of infinite possibilities, thereby making the competition irrelevant. Read the first chapter of the book